Mirai (Hotel booking engine)

Manage, review and perform day-to-day responsibilities for accounts associated with Google Ads, Bing, Facebook and other PPC channels.

Manage a budget of more than 1M€ per year, improving the performance of selected KPIs according to a specific action plan.

Manage internal (3 people) and external (+15 people) human team.

Propose new actions to increase the share of direct bookings while accomplishing target ROI.

Perform consulting services to help improve performance of paid channels in Companies with a budget >10M€.

Help test and improve the new TripMax product directly with Google (action with only 5 customers in the world)

Achievements: Improve campaign performance +50% over expected annual results in campaigns >1M€ of investment, diversifying traffic sources and optimizing existing campaigns.

Lin3s (Digital Marketing Agency – Google Premier Partner)

Define the strategy and execute the strategy on all paid channels.

Collaborate with Account manager in account management, working closely with the SEO department.

Perform an adequate follow-up of the assigned campaigns.

Generate reports with the necessary KPIs to evaluate the performance of the strategy performed.

Achievements. Reduction of CPL by -30% through stabilization of prospecting/ PMax campaigns

Freelance

Development and implementation of Paid channel strategy for clients with >35k annual investment in different sectors and by specific KPI’s (CPL, CPA, ROAS,…).

Control of analytics, reporting and Growth of differentiated projects in various sectors.

Achievements: Launched +10 online products for various clients, helping to manage the measurement, execution and improvement of successful campaigns.