Senior PPC Manager
Mirai (Hotel booking engine)
Manage, review and perform day-to-day responsibilities for accounts associated with Google Ads, Bing, Facebook and other PPC channels.
Manage a budget of more than 1M€ per year, improving the performance of selected KPIs according to a specific action plan.
Manage internal (3 people) and external (+15 people) human team.
Propose new actions to increase the share of direct bookings while accomplishing target ROI.
Perform consulting services to help improve performance of paid channels in Companies with a budget >10M€.
Help test and improve the new TripMax product directly with Google (action with only 5 customers in the world)
Achievements: Improve campaign performance +50% over expected annual results in campaigns >1M€ of investment, diversifying traffic sources and optimizing existing campaigns.